Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty
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Filter 210 products

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Product Type
SPF Content
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Suitable For
Key Ingredient
Availability
Huxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50mlHuxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50ml
Irene Forte Skincare Lavender Face CreamIrene Forte Skincare Lavender Face Cream
Irene Forte Pistachio Body Oil with PhytomelatoninIrene Forte Pistachio Body Oil with Phytomelatonin
Murdock London Beard Oil 50mlMurdock London Beard Oil 50ml
Murdock London Beard Oil 50ml

€17,95
Huxley Oil Essence; Essence-like, Oil-like 30mlHuxley Oil Essence; Essence-like, Oil-like 30ml
Dark green Wildsmith Skin Active Super Oil 30ml  bottle next to white boxWildsmith Skin Active Super Oil 30ml
Murdock London Sea Salt Volume MousseMurdock London Sea Salt Volume Mousse
New
Pink bottle of Wildsmith Skin hand and body wash on a white backgroundWildsmith Skin Hand and Body Wash - Magnolia Rose Cedarwood
Irene Forte Skincare Apricot Penta Acid PolishIrene Forte Skincare Apricot Penta-Acid Polish
Murdock London Revitalising Scalp Care ConditionerMurdock London Revitalising Scalp Care Conditioner
Irene Forte Rose Body OilIrene Forte Rose Body Oil
Irene Forte Rose Body Oil

€83,95
PSA MIDNIGHT COURAGE Rosehip & Bakuchiol Retinoid Night OilPSA MIDNIGHT COURAGE Rosehip & Bakuchiol Retinoid Night Oil
PSA GOALS Multi Acids & Probiotics Perfecting Night SerumPSA GOALS Multi Acids & Probiotics Perfecting Night Serum
PSA FOLLOW THE LIGHT Multi Acids & Vitamin C Radiance Peel PSA FOLLOW THE LIGHT Multi Acids & Vitamin C Radiance Peel
Wildsmith Skin Energising Gel Cleanser 100ml bottleWildsmith Skin Energising Gel Cleanser 100ml
Black jar of Wildsmith Skin hydrating light cream with a spoon on a white backgroundWildsmith Skin Hydrating Light Cream 50ml
Wildsmith Skin Refill Brumal Candle 230gWildsmith Skin Refill Brumal Candle 230g
PSA Radiance Bundle
PSA Radiance Bundle

€56,95

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

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Wildsmith Skin Radiance Light Serum bottle on a white backgroundWildsmith Skin Radiance Light Serum 30ml
Murdock London Texture PasteMurdock London Texture Paste
Murdock London Texture Paste

€17,95
Wildsmith Skin Stillness Nourishing Body Cleanser 300mlWildsmith Skin Stillness Nourishing Body Cleanser 300ml
New
Brown lotion bottle with pump and 'Wildsmith' branding on a white backgroundWildsmith Skin Hand and Body Lotion - Magnolia Rose Cedarwood
Huxley Cleansing Oil; Be Clean, Be Moist 200mlHuxley Cleansing Oil; Be Clean, Be Moist 200ml
Wildsmith Skin Two Organic Muslin Mitts in white packagingWildsmith Skin Two Organic Muslin Mitts
Murdock London Shaving CreamMurdock London Shaving Cream
Murdock London Shaving Cream

€30,95
Murdock London Black Tea Body WashMurdock London Black Tea Body Wash
Frank Body Niacinamide Body Scrub 250gFrank Body Niacinamide Body Scrub 250g
Murdock London Revitalising Scalp Care ShampooMurdock London Revitalising Scalp Care Shampoo
Huxley Essence; Grab Water 30mlHuxley Essence; Grab Water 30ml
Dark green Wildsmith Skin Dual Action Exfoliating Treatment 50ml tub next to white boxWildsmith Skin Dual Action Exfoliating Treatment 50ml
Huxley Skin Glow Cream; Vita Radiance 50mlHuxley Skin Glow Cream; Vita Radiance 50ml
Innersense Inner Glow Body ScrubInnersense Inner Glow Body Scrub
Frank Body Retinol Body Lotion 140mlFrank Body Retinol Body Lotion 140ml
Huxley Skin Glow Toner; Vita Radiance 200mlHuxley Skin Glow Toner; Vita Radiance 200ml
Frank Body Original Coffee Scrub 100gFrank Body Original Coffee Scrub 100g

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”