Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

Filter 210 products

Brand
Product Type
SPF Content
Skin Type / Area
Hair Type / Area
Suitable For
Key Ingredient
Availability
Innersense I Create HoldInnersense I Create Hold Styling Gel
Innersense I Create Hold Styling Gel

€24,95
Innersense Quiet Calm Curl ControlInnersense Quiet Calm Curl Control Styling Cream
Innersense Quiet Calm Curl Control Styling Cream

€24,95
Innersense I Create Curl Memory 295ml bottleInnersense I Create Curl Memory
Innersense I Create Curl Memory

From €9,95
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ANSWR Volumewave Heated BrushANSWR Volumewave Heated Brush
ANSWR Volumewave Heated Brush

€52,95
Murdock London RedChurch Street
Murdock London RedChurch Street

€51,95
Huxley Cream; Glow Awakening 50mlHuxley Cream; Glow Awakening 50ml
Huxley Cream; Glow Awakening 50ml

€22,95
Murdock London Daily Shave Companion (Worth £56)
Murdock London Daily Shave Companion (Worth £56)

€36,95
Huxley Cream; Anti-gravity 50mlHuxley Cream; Anti-gravity 50ml
Huxley Cream; Anti-gravity 50ml

€22,95
Huxley Cleansing Gel; Be Clean, Be Moist 200mlHuxley Cleansing Gel; Be Clean, Be Moist 200ml
Huxley Cleansing Gel; Be Clean, Be Moist 200ml

€16,95
Hand lotion bottle with pump and packaging featuring 'Wildsmith' branding on a white background.Wildsmith Skin Mistletoe Ceramic Hand Lotion 350ml
Wildsmith Skin Mistletoe Ceramic Hand Lotion 350ml

€76,95
Innersense body care products including scrub, wash, and lotion with packaging on a white backgroundInnersense Radiant Skin Ceremony
Innersense Radiant Skin Ceremony

€25,95
Innersense Hydrating Cream ConditionerInnersense Hydrating Cream Conditioner
Innersense Hydrating Cream Conditioner

€26,95
Innersense Hydrating Cream HairbathInnersense Hydrating Cream Hairbath Shampoo
Innersense Hydrating Cream Hairbath Shampoo

€26,95
Innersense Hair Renew Scalp Balance DuoInnersense Hair Renew Scalp Balance Duo (Worth £60)
Innersense Hair Renew Scalp Balance Duo (Worth £60)

€41,95
Innersense I Create DefinitionInnersense I Create Definition Styling Foam
Innersense I Create Definition Styling Foam

€24,95
Innersense Sweet Spirit Leave-In ConditionerInnersense Sweet Spirit Leave-In Conditioner
Innersense Sweet Spirit Leave-In Conditioner

€24,95
Innersense Pure Harmony HairbathInnersense Pure Harmony Hairbath Shampoo
Innersense Pure Harmony Hairbath Shampoo

€26,95
Innersense I Create Hold Refill Pouch 946mlInnersense I Create Hold Styling Gel Refill Pouch 946ml
Innersense I Create Hold Styling Gel Refill Pouch 946ml

€62,95

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Innersense I Create Curl Memory Refill
Innersense I Create Curl Memory Refill

€62,95
Innersense I Create VolumeInnersense I Create Volume Lotion
Innersense I Create Volume Lotion

€24,95
Innersense Pure Inspiration Daily ConditionerInnersense Pure Inspiration Daily Conditioner
Innersense Pure Inspiration Daily Conditioner

€26,95
Innersense Sweet Spirit Refill Pouch 946ml
Innersense Sweet Spirit Leave-In Conditioner Refill Pouch 946ml

€62,95
Black jar of Irene Forte cream with a wooden applicator on a white backgroundIrene Forte Skincare Phytomelatonin Rejuvenating Eye Cream 15ml
Irene Forte Skincare Phytomelatonin Rejuvenating Eye Cream 15ml

€105,95
Irene Forte Skincare Hibiscus Night Cream 50mlIrene Forte Skincare Hibiscus Night Cream 50ml
Irene Forte Skincare Hibiscus Night Cream 50ml

€124,95
Innersense Clarity HairbathInnersense Clarity Hairbath Shampoo
Innersense Clarity Hairbath Shampoo

€26,95
Innersense Color Awakening HairbathInnersense Color Awakening Hairbath Shampoo
Innersense Color Awakening Hairbath Shampoo

€26,95
Irene Forte Hibiscus Serum Refill 30mlIrene Forte Hibiscus Serum Refill 30ml
Irene Forte Hibiscus Serum Refill 30ml

€102,95
Innersense Repair Mask bottle on a white backgroundInnersense Repair Mask
Innersense Repair Mask

€30,95
Innersense I Create ShineInnersense I Create Shine Hair Serum
Innersense I Create Shine Hair Serum

€37,95
Innersense Clarity ConditionerInnersense Clarity Conditioner
Innersense Clarity Conditioner

€26,95
Innersense Quiet Calm Refill Pouch 946mlInnersense Quiet Calm Styling Cream Refill Pouch 946ml
Innersense Quiet Calm Styling Cream Refill Pouch 946ml

€62,95
Innersense I Create FinishInnersense I Create Finish Hair Spray
Innersense I Create Finish Hair Spray

€24,95
Irene Forte skincare serum bottle and packaging on a white backgroundIrene Forte Skincare Triple Level Hyaluronic Serum
Irene Forte Skincare Triple Level Hyaluronic Serum

€83,95
Irene Forte Prickly Pear Face Cream RefillIrene Forte Prickly Pear Face Cream Refill
Irene Forte Prickly Pear Face Cream Refill

€92,95
ANSWR Shampoo 300mlANSWR Shampoo 300ml
ANSWR Shampoo 300ml

€17,95

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”