Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

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ANSWR At-home Keratin Treatment 100ml and packagingANSWR At-home Keratin Treatment 100ml
ANSWR At-home Keratin Treatment 100ml

€27,95
ANSWR At-home Keratin Treatment Kit and packagingANSWR At-home Keratin Treatment Kit
ANSWR At-home Keratin Treatment Kit

€36,95
Huxley Cream; Anti-gravity 50mlHuxley Cream; Anti-gravity 50ml
Huxley Cream; Anti-gravity 50ml

€20,95
Huxley Cleansing Gel; Be Clean, Be Moist 200mlHuxley Cleansing Gel; Be Clean, Be Moist 200ml
Huxley Cleansing Gel; Be Clean, Be Moist 200ml

€14,95
Huxley Cleansing Foam; Be Clean, Be Moist 100gHuxley Cleansing Foam; Be Clean, Be Moist
Huxley Cleansing Foam; Be Clean, Be Moist

€14,95
Huxley Essence; Grab Water 30mlHuxley Essence; Grab Water 30ml
Huxley Essence; Grab Water 30ml

€22,95
Innersense I Create HoldInnersense I Create Hold Styling Gel
Innersense I Create Hold Styling Gel

€19,95
ANSWR Volumewave Heated BrushANSWR Volumewave Heated Brush
ANSWR Volumewave Heated Brush

€48,95
Innersense Hydrating Cream ConditionerInnersense Hydrating Cream Conditioner
Innersense Hydrating Cream Conditioner

€21,95
Innersense Quiet Calm Curl ControlInnersense Quiet Calm Curl Control Styling Cream
Innersense Quiet Calm Curl Control Styling Cream

€19,95
Sold out
Innersense I Create Curl Memory 295ml bottleInnersense I Create Curl Memory
Innersense I Create Curl Memory

From €7,95
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Irene Forte skincare product packaging on a white backgroundIrene Forte Skincare Hibiscus Night Cream 50ml
Irene Forte Skincare Hibiscus Night Cream 50ml

€131,95
Irene Forte Phytomelatonin Rejuvenating SerumIrene Forte Phytomelatonin Rejuvenating Serum
Irene Forte Phytomelatonin Rejuvenating Serum

€179,95
Innersense Sweet Spirit Leave-In ConditionerInnersense Sweet Spirit Leave-In Conditioner
Innersense Sweet Spirit Leave-In Conditioner

€19,95
Innersense I Create DefinitionInnersense I Create Definition Styling Foam
Innersense I Create Definition Styling Foam

€19,95
Innersense Pure Harmony HairbathInnersense Pure Harmony Hairbath Shampoo
Innersense Pure Harmony Hairbath Shampoo

€21,95
Innersense Pure Inspiration Daily ConditionerInnersense Pure Inspiration Daily Conditioner
Innersense Pure Inspiration Daily Conditioner

€21,95
Innersense I Create Curl Memory Refill
Innersense I Create Curl Memory Refill

€49,95

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Innersense Color Radiance Daily ConditionerInnersense Color Radiance Daily Conditioner
Innersense Color Radiance Daily Conditioner

€21,95
Innersense Color Awakening HairbathInnersense Color Awakening Hairbath Shampoo
Innersense Color Awakening Hairbath Shampoo

€21,95
Irene Forte Hibiscus Serum Refill 30mlIrene Forte Hibiscus Serum Refill 30ml
Irene Forte Hibiscus Serum Refill 30ml

€108,95
Sold out
Wildsmith Skin Body Duo
Wildsmith Skin Body Duo

€53,95
Dark green Wildsmith Skin 4D Protection Serum 30ml tub next to white boxWildsmith Skin Active Repair Copper Peptide Cream 50ml
Wildsmith Skin Active Repair Copper Peptide Cream 50ml

€101,95
Innersense Clarity HairbathInnersense Clarity Hairbath Shampoo
Innersense Clarity Hairbath Shampoo

€21,95
Irene Forte Skincare Hibiscus SerumIrene Forte Skincare Hibiscus Serum
Irene Forte Skincare Hibiscus Serum

€123,95
Innersense I Create ShineInnersense I Create Shine Hair Serum
Innersense I Create Shine Hair Serum

€29,95
Irene Forte Skincare Prickly Pear Face CreamIrene Forte Skincare Prickly Pear Face Cream
Irene Forte Skincare Prickly Pear Face Cream

€111,95
Irene Forte Prickly Pear Face Cream RefillIrene Forte Prickly Pear Face Cream Refill
Irene Forte Prickly Pear Face Cream Refill

€97,95
Silver Wildsmith Skin Aluminium Hand and Body Wash 300ml bottleWildsmith Skin Aluminium Hand and Body Wash 300ml
Wildsmith Skin Aluminium Hand and Body Wash 300ml

€28,95
Murdock London RedChurch Street
Murdock London RedChurch Street

€50,95
Innersense Detox Hair MaskInnersense Detox Hair Mask
Innersense Detox Hair Mask

€21,95
Innersense Repair Mask bottle on a white backgroundInnersense Repair Mask
Innersense Repair Mask

€23,95
Innersense I Create FinishInnersense I Create Finish Hair Spray
Innersense I Create Finish Hair Spray

€19,95
Dark green Wildsmith Skin Active Repair Nourishing Cleansing Balm 200ml next to white boxWildsmith Skin Active Repair Nourishing Cleansing Balm 200ml
Wildsmith Skin Active Repair Nourishing Cleansing Balm 200ml

€75,95
Innersense Quiet Calm Refill Pouch 946mlInnersense Quiet Calm Styling Cream Refill Pouch 946ml
Innersense Quiet Calm Styling Cream Refill Pouch 946ml

€49,95

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”