Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty
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Wildsmith Skin Yulestarn Candle 230gWildsmith Skin Yulestarn Candle 230g
Irene Forte Pistachio Face Oil RefillIrene Forte Pistachio Face Oil Refill
Irene Forte Pistachio Face OilIrene Forte Pistachio Face Oil
Irene Forte Pistachio Face Oil

€89,95
Murdock London King's Road Collection
Murdock London Beard Shampoo 250mlMurdock London Beard Shampoo 250ml
Murdock London Hair PlayMurdock London Hair Play
Murdock London Hair Play

€17,95
Murdock London Beard Balm 50mlMurdock London Beard Balm 50ml
Murdock London Beard Balm 50ml

€19,95
Dark green Wildsmith Skin 4D Protection Serum 30ml bottle next to white boxWildsmith Skin 4D Protection Serum 30ml
Dark green Wildsmith Skin Double Clay Refining Mask 50ml tub with white boxWildsmith Skin Double Clay Refining Mask 50ml
Huxley Essence; Grab Water 30mlHuxley Essence; Grab Water 30ml
Frank Body Lip Scrub Original 15mlFrank Body Original Lip Scrub 15ml
Frank Body Glide 'N' Go Body Oil Stick 70gFrank Body Glide 'N' Go Body Oil Stick 70g
Frank Body Barrier Body Creme 75mlFrank Body Barrier Body Creme 75ml
Sold out
ANSWR At-home Keratin Treatment 100ml and packagingANSWR At-home Keratin Treatment 100ml
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ANSWR At-home Keratin Treatment Kit and packagingANSWR At-home Keratin Treatment Kit
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ANSWR Exfoliating Hair Removal DropANSWR Exfoliating Hair Removal Drop
Coming Soon
Frank Body Retinol Body Lotion 50mlFrank Body Retinol Body Lotion 50ml
Coming Soon
Frank Body Cacao Coffee Scrub 100gFrank Body Cacao Coffee Scrub 100g

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
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Frank Body Firming Body Cream 75mlFrank Body Firming Body Cream 75ml
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Irene Forte Skincare Prickly Pear Face CreamIrene Forte Skincare Prickly Pear Face Cream
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ANSWR Shampoo 300mlANSWR Shampoo 300ml
ANSWR Shampoo 300ml

€24,95
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Frank Body Rosehip Body Scrub + Cleanser 100gFrank Body Rosehip Body Scrub + Cleanser 100g
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Wildsmith Skin Stillness Nourishing Body Cleanser 300mlWildsmith Skin Stillness Nourishing Body Cleanser 300ml
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Murdock London Sea Salt Hair Styling SprayMurdock London Sea Salt Hair Styling Spray
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Irene Forte Rose Body OilIrene Forte Rose Body Oil
Irene Forte Rose Body Oil

€94,95
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Murdock London Sea Salt PasteMurdock London Sea Salt Hair Styling Paste
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PSA LIGHT UP Vitamin C & E Flash Brightening MaskPSA LIGHT UP Vitamin C & E Flash Brightening Mask
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Wildsmith Skin Refill Yulestarn Candle 230gWildsmith Skin Refill Yulestarn Candle 230g
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PSA Radiance Bundle
PSA Radiance Bundle

€56,95
Free Gift
‍Freebie: Innersense Sweet Spirit Leave-In Conditioner 59ml (100% off)
Free Gift
Freebie: Innersense Sweet Spirit Leave-In Conditioner 59ml
Free Innersense Gift!

Get a free Sweet Spirit Leave-In Conditioner 59ml (worth £10) when you order 2+ units of Innersense!

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A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”