Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

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PSA HEROINE Mandelic & Licorice Superfood Glow TonerPSA HEROINE Mandelic & Licorice Superfood Glow Toner
Innersense Quiet Calm Refill Pouch 946mlInnersense Quiet Calm Styling Cream Refill Pouch 946ml
Innersense I Create FinishInnersense I Create Finish Hair Spray
Innersense Clarity ConditionerInnersense Clarity Conditioner
Innersense Clarity Conditioner

€26,95
Innersense Sweet Spirit Leave-In Conditioner Fragrance Free 295ml
Innersense Repair Mask bottle on a white backgroundInnersense Repair Mask
Innersense Repair Mask

€29,95
Murdock London Sea Salt Hair Styling SprayMurdock London Sea Salt Hair Styling Spray
PSA VISIBLE IMPROVEMENT Peptides & Niacinamide SerumPSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum
Irene Forte Pistachio Body Oil with PhytomelatoninIrene Forte Pistachio Body Oil with Phytomelatonin
Pistachio Face Mask 50ml sizeIrene Forte Skincare Pistachio Face Mask
Dark green Wildsmith Skin Active Repair Nourishing Cleansing Balm 100ml tub next to white boxWildsmith Skin Active Repair Nourishing Cleansing Balm 100ml
Wildsmith Skin Super Hydrating Overnight Mask
Huxley Cream; Anti-gravity 50mlHuxley Cream; Anti-gravity 50ml
Irene Forte Olive Eye Cream RefillIrene Forte Olive Eye Cream Refill
Huxley Cream; Glow Awakening 50mlHuxley Cream; Glow Awakening 50ml
Irene Forte skincare products including a pouch with fruit design on a white background
Dark green Wildsmith Skin Active Super Oil 30ml  bottle next to white boxWildsmith Skin Active Super Oil 30ml
Murdock London Beard Moisturiser 150mlMurdock London Beard Moisturiser 150ml

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

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PSA RESET Acai & Manuka Honey Nourishing CleanserPSA RESET Acai & Manuka Honey Nourishing Cleanser
Wildsmith Skin Bath SaltsWildsmith Skin Bath Salts
Wildsmith Skin Bath Salts

€52,95
Murdock London Sea Salt PasteMurdock London Sea Salt Hair Styling Paste
Murdock London Matt MudMurdock London Matt Mud
Murdock London Matt Mud

€18,95
Murdock London Daily Shave Companion (Worth £56)
Dark green Wildsmith Skin Active Repair Copper Peptide Serum 30m next to white boxWildsmith Skin Active Repair Copper Peptide Serum 30ml
Innersense Hair Love Prep SprayInnersense Hair Love Prep Spray
PSA SILVER LINING Dioic & Willowherb Clarifying CreamPSA SILVER LINING Dioic & Willowherb Clarifying Cream
ANSWR Shampoo 300mlANSWR Shampoo 300ml
ANSWR Shampoo 300ml

€16,95
Wildsmith Skin Energising Gel Cleanser 100ml bottleWildsmith Skin Energising Gel Cleanser 100ml
Wildsmith Skin Stillness Nourishing Body Cleanser 300mlWildsmith Skin Stillness Nourishing Body Cleanser 300ml
Innersense True Enlightenment Scalp ScrubInnersense True Enlightenment Scalp Scrub
Beige Wildsmith Skin Vitality Shower Oil 200ml bottle
PSA GOALS Multi Acids & Probiotics Perfecting Night SerumPSA GOALS Multi Acids & Probiotics Perfecting Night Serum
Dark green Wildsmith Skin Time-Release Pre-Serum Drops 50ml bottle Wildsmith Skin Time-Release Pre-Serum Drops 50ml
Murdock London Post Shave Balm 150mlMurdock London Post Shave Balm 150ml
ANSWR Conditioner 300ml BottleANSWR Conditioner 300ml
ANSWR Conditioner 300ml

€16,95

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”