Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

Filter 181 products

Sort by
Brand
Product Type
SPF Volume
Skin Type / Area
Hair Type / Area
Suitable For
Key Ingredient
Availability
Frank Body Glycolic Body ScrubFrank Body Glycolic Body Scrub 250g
Murdock London Shaving CreamMurdock London Shaving Cream
Murdock London Shaving Cream

€33,95
Dark green Wildsmith Skin Vitality Body Oil 150ml bottleWildsmith Skin Vitality Body Oil 150ml
PSA THE MOST Hyaluronic Super Nutrient Hydration SerumPSA THE MOST Hyaluronic Super Nutrient Hydration Serum
Triple Level Hyaluronic Serum Media 15ml sizeIrene Forte Skincare Triple Level Hyaluronic Serum
Dark green Wildsmith Skin Active Super Eye Serum 15ml bottle with pipette lid next to white boxWildsmith Skin Active Super Eye Serum 15ml
Innersense Serenity Smoothing CreamInnersense Serenity Smoothing Cream
Irene Forte Pistachio Face Oil RefillIrene Forte Pistachio Face Oil Refill
Innersense Healthy Hair Detox Kit
Innersense Bright Balance HairbathInnersense Bright Balance Hairbath
Huxley Cleansing Gel; Be Clean, Be Moist 200mlHuxley Cleansing Gel; Be Clean, Be Moist 200ml
PSA LIQUID PANACEA Centella & Kombucha Firming Recovery BoosterPSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster
Innersense Holiday Kit-Sleek StylersInnersense Holiday Kit-Sleek Stylers
Sold out
Beige Wildsmith Skin Aluminium Hand and Body Lotion 300ml bottleWildsmith Skin Aluminium Hand and Body Lotion 300ml
Murdock London Sea Salt Volume MousseMurdock London Sea Salt Volume Mousse
Murdock London Shave Oil
Murdock London Shave Oil

€12,95
Irene Forte Aloe Face CreamIrene Forte Aloe Face Cream
Irene Forte Aloe Face Cream

€116,95
Huxley Eye Cream; Concentrate On 30mlHuxley Eye Cream; Concentrate On 30ml

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Wildsmith Skin Vitality Brightening Body Cleanser 300mlWildsmith Skin Vitality Brightening Body Cleanser 300ml
Irene Forte Rose Body OilIrene Forte Rose Body Oil
Irene Forte Rose Body Oil

€102,95
Black eye cream bottle labeled 'Wildsmith Skin' on a white backgroundWildsmith Skin Active Super Eye Cream 15ml
Innersense Bright Balance ConditionerInnersense Bright Balance Conditioner
Innersense Hair Renew Scalp OilInnersense Hair Renew Scalp Oil
Huxley Sleep Mask; Good Night 150gHuxley Sleep Mask; Good Night 150g
Black jar of Wildsmith Skin hydrating light cream with a spoon on a white backgroundWildsmith Skin Hydrating Light Cream 50ml
Irene Forte Skincare Lemon TonerIrene Forte Skincare Lemon Toner
Black container of Wildsmith Ceramide Repair Balm on a white backgroundWildsmith Skin Ceramide Lipid Repair Balm 12.75g
Murdock London Beard Oil 50mlMurdock London Beard Oil 50ml
Murdock London Beard Oil 50ml

€19,95
Dark green Wildsmith Skin Dual Action Exfoliating Treatment 50ml tub next to white boxWildsmith Skin Dual Action Exfoliating Treatment 50ml
Murdock London Black Tea Body WashMurdock London Black Tea Body Wash
Innersense Hair Renew Scalp Hairbath 295mlInnersense Hair Renew Scalp Hairbath 295ml
Huxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50mlHuxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50ml
PSA LIGHT UP Vitamin C & E Flash Brightening MaskPSA LIGHT UP Vitamin C & E Flash Brightening Mask
Huxley Cleansing Foam; Be Clean, Be Moist 100gHuxley Cleansing Foam; Be Clean, Be Moist
INNERSENSE Healthy Hair Treatment Trio on a green backgroundInnersense Healthy Hair Treatment Trio (Worth £30)

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”