Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty
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Green lip treatment tube with cap on a white background, featuring the brand 'Irene Forte'.Irene Forte Skincare Bio-Peptide Lip Treatment With Lipo-HA Complex 10ml
Wildsmith Skin Bath SaltsWildsmith Skin Bath Salts
Wildsmith Skin Bath Salts

€48,95
Murdock London Matt MudMurdock London Matt Mud
Murdock London Matt Mud

€17,95
Brown lotion bottle with pump and 'Wildsmith' branding on a white backgroundWildsmith Skin Hand and Body Lotion - Magnolia Rose Cedarwood
Pistachio Face Mask 50ml sizeIrene Forte Skincare Pistachio Face Mask
Beige Wildsmith Skin Aluminium Hand and Body Lotion 300ml bottleWildsmith Skin Aluminium Hand and Body Lotion 300ml
Irene Forte Sage Body OilIrene Forte Sage Body Oil
Irene Forte Sage Body Oil

€68,95
Black cylindrical container with 'Wildsmith' branding on a white backgroundWildsmith Skin Refill Active Super Eye Cream 15ml
Innersense Awaken Body WashInnersense Awaken Body Wash
Innersense Awaken Body Wash

€24,95
Wildsmith Skin Purity Exfoliating Body Cleanser 300mlWildsmith Skin Purity Exfoliating Body Cleanser 300ml
Innersense Hair Renew Scalp OilInnersense Hair Renew Scalp Oil
Wildsmith Skin Super Hydrating Overnight Mask
Innersense Detox Hair Mask tube on a white backgroundInnersense Detox Mask Travel Size
Irene Forte Skincare Apricot Penta Acid PolishIrene Forte Skincare Apricot Penta-Acid Polish
PSA GOALS Multi Acids & Probiotics Perfecting Night SerumPSA GOALS Multi Acids & Probiotics Perfecting Night Serum
Dark green Wildsmith Skin Active Super Eye Serum 15ml bottle with pipette lid next to white boxWildsmith Skin Active Super Eye Serum 15ml
Innersense Hair Renew Scalp Hairbath 59mlInnersense Hair Renew Scalp Hairbath 59ml
Innersense Air Dry Styling Cream 177mlInnersense Air Dry Styling Cream 177ml

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

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Black container of Wildsmith Ceramide Repair Balm on a white backgroundWildsmith Skin Ceramide Lipid Repair Balm 12.75g
Irene Forte Skincare Olive Hydrating Eye Cream 15mlIrene Forte Skincare Olive Hydrating Eye Cream 15ml
Murdock London Shave Oil
Murdock London Shave Oil

€19,95
Innersense Hair Renew Pre-Wash Scalp TreatmentInnersense Hair Renew Pre-Wash Scalp Treatment
PSA SILVER LINING Dioic & Willowherb Clarifying CreamPSA SILVER LINING Dioic & Willowherb Clarifying Cream
Innersense Hair Renew Soothing Conditioner 59mlInnersense Hair Renew Soothing Conditioner 59ml
Huxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50mlHuxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50ml
Frank Body Firming Body Cream 230mlFrank Body Firming Body Cream 230ml
Wildsmith Skin Energising Gel Cleanser 100ml bottleWildsmith Skin Energising Gel Cleanser 100ml
Huxley Cleansing Foam; Be Clean, Be Moist 100gHuxley Cleansing Foam; Be Clean, Be Moist
Murdock London Vintage PomadeMurdock London Vintage Pomade
Murdock London Vintage Pomade

€17,95
Innersense Air Dry Styling Cream 59mlInnersense Air Dry Styling Cream 59ml
Black eye cream bottle labeled 'Wildsmith Skin' on a white backgroundWildsmith Skin Active Super Eye Cream 15ml
Huxley Toner; Extract It 120mlHuxley Toner; Extract It 120ml
Huxley Toner; Extract It 120ml

€27,95
Wildsmith Skin Vitality Brightening Body Cleanser 300mlWildsmith Skin Vitality Brightening Body Cleanser 300ml
Frank Body Glycolic Body ScrubFrank Body Glycolic Body Scrub 250g
PSA FOLLOW THE LIGHT Multi Acids & Vitamin C Radiance Peel PSA FOLLOW THE LIGHT Multi Acids & Vitamin C Radiance Peel

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”