Trending Icons

Popular skincare products often include everyday essentials and targeted treatments such as cleansers, vitamin C serums, moisturisers, retinol formulas and high-protection SPF. Our Trending Icons edit brings together bestselling skincare and customer favourites to help make choosing your next product easier.

Bestselling skincare products are often recognised for their effective formulations, sought-after ingredients and continued customer demand. They can include long-standing cult favourites alongside newer formulas quickly becoming routine essentials.

The right trending skincare product depends on your skin type, concerns and existing routine. Look beyond popularity and choose formulas containing ingredients and benefits suited to your individual skin needs.

Not necessarily. Even highly rated skincare should be selected according to your skin type and concerns. Consider active ingredients, formulation and how a product will complement the other steps in your routine.

Popular ingredients include vitamin C for antioxidant support and radiance, hyaluronic acid for hydration, retinoids for visible signs of ageing, niacinamide for balanced-looking skin and ceramides for supporting the skin barrier.

Introduce new products gradually rather than changing several steps at once. Consider where the formula fits within your existing routine and follow the recommended directions, particularly when introducing active skincare ingredients.

Cult skincare products can earn their reputation through customer loyalty, innovative formulations and consistent popularity. However, the best product is always one suited to your individual skin concerns, goals and routine.

Start with your primary skin concern, whether that is dryness, blemishes, pigmentation, sensitivity or visible signs of ageing. From there, compare ingredients, product type and intended benefits to find a formula suited to your needs.