Products for Active Ageing

Look for clinically proven ingredients such as retinol, peptides, hyaluronic acid, vitamin C, and niacinamide. These ingredients help improve the appearance of fine lines, uneven skin tone, and loss of firmness.

Most experts recommend introducing anti ageing skincare in your late 20s to early 30s, as this is when collagen production starts to decline. Prevention is key, and starting early helps support long-term skin health.

Serums containing retinol, growth factors or peptides are excellent choices for mature skin. Look for formulas that target deep wrinkles, improve skin texture and boost hydration.

While no product can stop ageing, many high-performance creams can soften the appearance of wrinkles, improve skin firmness and help maintain a youthful glow with consistent use.

Yes. Day creams typically contain antioxidants and SPF for protection, while night creams are often richer and focus on repair and regeneration as you sleep.

Absolutely. Look for fragrance-free and dermatologist-tested formulas with soothing ingredients like ceramides, niacinamide or bakuchiol, a gentler alternative to retinol.

An effective routine includes a gentle cleanser, antioxidant serum in the morning, moisturiser with SPF, and a targeted night treatment such as retinol or a peptide-rich cream. Regular exfoliation and hydration are also key.